Senior Marketing Manager

- Oversees marketing, social media, content, creative, PR, communications, CX, CRM, Loyalty Customer intelligence functions and is responsible for the creation of integrated marketing strategies that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue.
- Monitors the consumer and competitive environment, conducting consumer, competitive, and performance analyses.
- Analyzes the flow within the department in order to guarantee the achievement of the department's goals.
- Improves and optimizes the marketing department's performance ensuring budgets are adequately spent on key initiatives with clear ROI metrics attached.
- Monitors, measures, and analyzes the effectiveness of strategies applied by each function which leads to the achievement of the relevant department's goals and objectives to facilitate business targets.
- Plays a leading role in the establishment of brand building strategies across all channels. This will be done in collaboration with key stakeholders across the group
- Designs and implements customer acquisition, retention, development and loyalty programmes
- Responsible for running monthly/quarterly/annual reviews
- Delivers key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.
- Manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
- Drives marketing database strategies, and conducts thorough gap analysis in the business's data, consumer acquisition strategies, and data quality practices.
- Overseas the CX department and ensures the vision and strategic roadmap is on track for the BU, through continuous improvement CX initiatives across all touchpoints and provides guidance on design methodologies for best in class customer journey
- Overseas CRM, Loyalty and is a major stakeholder in delivering the Advanced Analytics Strategy for the BU

Requirements

What you'll need to succeed

- University degree in Business or Marketing Graduate from recognized Business Schools or Universities
- Ideally holding an MBA: Retail/Brand/ Marketing management, Digital Marketing
- Relevant experience in Marketing of global brands in FMCG, Luxury, B to B, Brand development, Digital Marketing, Retail Marketing, ideally for multiple networks and multiple markets
- Understands customer, segmentation, personas, fashion and new trends and come up with new ideas ahead of time
- Fashion forecasting
- Someone who keeps ahead of the curve, has a strong understanding of fashion trends, collaborations, all communication channels
- Insight driven and analytical
- Exceptional leadership
- Very strong at brand building
- Creative and strategic
- Understanding of working cross functionally
- Excellent communication to bring the ecosystem together
- Social Media Savvy