Digital Marketing Manager-Food & Beverage (Coffee Co.)

Job Description
Job Description

· To develop and implement marketing strategies, F&B industry background experience,

· Conduct market research to find answers about consumer requirements, habits, and trends

· Brainstorm and develop ideas for creative marketing campaigns

· Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

· Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

· Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)

· Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.)

· Undertake individual tasks of a marketing plan as assigned

· Promote products and services during events

· Building new product ARTWORK

· Coordinate the design of promotional material and distribution in online and offline channels

· Advertise the company and products/services on various media

· Plan interviews and press conferences

· Produce marketing copy for our website

· Craft and send regular newsletters with company updates

· Track ROI for marketing campaigns

· Join social media groups and professional platforms to discuss industry-related topics

· Monitor corporate website and social media pages and address clients’ queries

· Network with industry experts and potential clients to drive brand awareness

· Gather customer feedback to inform sales and product teams

Desired Candidate Profile
Skills

· Experienced with ATL and BTL campaigns managing trans creative work and multimedia campaign materials

· Bilingual Read and Write in Arabic and English

· Proven experience in driving successful content marketing, digital marketing, or campaigns

· Proven experience as a marketing specialist or similar role

· Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.)

· Proven work experience as a Marketing Communications Specialist or similar role

· Familiarity with B2B and B2C advertising campaigns

· Hands-on experience with web content management tools, such as WordPress

· Proficiency in MS Office

· Knowledge of SEO and Google Analytics

· Experience with marketing campaigns on social media

· Excellent verbal and written communication skills

· Good presentation skills